To improve conversion rates in EMEA, Arbor wanted to focus its resources on 2,000 target accounts (the A2K) to maximise sales. This was designed to be a three-year programme – an unprecedented campaign length for Arbor. Over the course of the campaign, we achieved click-through and open rates more than double the industry standard, delivered ROI of more than 2000:1 in some cases, and helped deliver new business worth an eight-figure sum.
We've been delighted with the campaigns Enigma has been driving for us. They have combined creativity with informative content, based on a solid analysis of data and a real understanding of our needs and the needs of our target audience. Furthermore, they've been totally results focused and have had a significant direct impact on sales.
- EMEA Marketing Manager
- Arbor Networks