In depth research is a great way to generate your own original content and demonstrate your understanding of a sector. But if your research outputs are too in depth it can be a challenge to draw out the salient points and capture your audience’s attention. We worked with FireEye to produce infographics comparing the state of cyber threat awareness in the EMEA and APAC regions to help convey this important information in an easy-to-digest manner, and guide readers to download the full report.
You have to be able to make content interesting, appealing, and most of all relevant – especially in the B2B tech space. We broke the MTrends report down into a series of compeling data points and used them to tell a story that conveyed a sense of the report's value via the quickest route to readers' attention.
- Head of Content
- Enigma Marketing