Guardicore - Enigma Marketing Services
Guardicore's 'Over-claim' campaign
Overview

The central insight of the ‘Over-claim’ campaign is that Guardicore’s core audience – a senior group of security professionals – has grown cynical from simplistic claims of ‘one-click’ Micro-segmentation. The ad series’ ridiculous but culturally-relevant claims (“We can help you overcome the time/space continuum”) are an in-joke shared with the audience. The copy then immediately debunks the headline claim (“We don’t have a De Lorean…”) but provides evidence that Guardicore can nonetheless fulfil this seemingly bizarre promise (“…we can give you back nine months of your time”).

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