There was a single, overarching objective that kept us focused throughout this project: generate more leads for Nuance by making its speech recognition application, Dragon Dictate, more exciting and more compelling. Up to that point, Dragon Dictate had been reliant on traditional marketing tactics – brochures, datasheets and so on. While there’s always a place for collateral like that we felt something was missing and decided the most effective way to explain Dragon was not to explain it at all but to demonstrate it.
Sometimes it really helps to be able to show how a product works to demonstrate its benefits. That's the case with Dragon Dictate. Our video series really brought the story to life.
- Group Account Director
- Engima Marketing