What does success look like? It’s the last item on this list but the first consideration of any campaign. It doesn’t matter how great the campaign was if we can point only to anecdotal evidence of the results we think we’ve achieved. We evaluate success in the most meaningful way we can – whether that’s engagement levels, downloads or click-throughs, Marketing Qualified Leads or pipeline. Our optimisation services then ensure that we not only review the results - we act on the insights.